Publishers: Frequently Asked Questions

1. What is THUNDERTEXT?
THUNDERTEXT is a contextual advertising product. Once installed on the Publisher’s site, THUNDERTEXT will read all of the pages of the site and populate the site with double underlines for in-text ads and will place contextual ads in pre-defined locations.

2. How do I become a THUNDERTEXT publisher?
In order to become a publisher, you must submit your site to THUNDERTEXT for review. You must have at least 50,000 unique monthly page views and your site must be content rich and not contain any of the prohibited content listed in the categories section. After acceptance, you will be notified and given a few simple lines of code to include in your pages.

3. How does THUNDERTEXT work?
THUNDERTEXT resides on the sites of our publishers and constantly monitors their content. When THUNDERTEXT detects an appropriate key word or phrase on one of these sites, THUNDERTEXT delivers our advertisers’ ad to the site to be viewed by the most targeted prospects in the industry.

4. How is in-text advertising different?
In-text advertising is different in that it resides inside the text, right in front of your prospects, and not off in a skyscraper or banner that is no longer in view. THUNDERTEXT in-text ads deliver your message to your prospect when they are most receptive.

5. How much will I have to change my site to use THUNDERTEXT?
You do not have to change your site at all! THUNDERTEXT ads live inside your text and are therefore invisible until a prospect hovers their mouse pointer over the double underlined key word or phrase.

6. Can I use THUNDERTEXT if I have ads from another provider on my site?
Please check your terms of service with the other provider. We would be happy to be on your site and have no problem sharing space with other providers. If you find that your other provider is taking up valuable page space with public service ads that do not generate any revenue, we can solve that problem also.

7. Is THUNDERTEXT spy-ware?
Absolutely not. The beauty of ThundertexT is that it is installed on the publisher’s site and requires no downloads from the site viewers. No personal data is ever collected and nothing is ever installed on viewers’ machines.

8. What kind of sites is THUNDERTEXT best for?
ThundertexT is best for content rich sites; traditional publishers, blogs, forums, basically anything that is relevant and current.

9. How do I get paid?
We will pay you net 30 days after your account has $25 dollars in it. If you do not achieve that threshold in any month, you do not loose your earnings; they roll over to the next month.

10. How can I optimize my site to get the best paying ads?
THUNDERTEXT is designed not to be manipulated. It allows you the freedom to publish what you like, and we populate your site with the most appropriate ads for your site.

11. Do all of the ads have to say, “Ads by THUNDERTEXT?”
Not necessarily, we do offer private label solutions for some of our larger publishers. If your page has over 500,000 unique page views per month, please sign up as a publisher and we will be in touch with you.

12. Does THUNDERTEXT only offer in-text ads?
No, THUNDERTEXT also offers traditional contextual ads as well.

13. What are the ad specs and guidelines?
We offer extensive customization for our in-text modules. They include pop-over text ads, pop-over half banner (234x60px) ads, pop-over flash (125x125px) ads, pop-over micro bar (88x31px) ads, and pop-over video (180x150px) ads. In addition, our contextual ads power ads that conform to IAB standards such as banners (468x60px), square buttons (125x125px), and skyscrapers (120x600px).

14. What if my question isn’t in this FAQ?
We would love to hear from you! Send an e-mail to info@thundertext.com if you have more questions or comments.

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